SEO or Search engine optimization has changed recently much to the amiss of Google’s guidelines. As you move into a new year, 2016, and you are on a hunt to increase your website’s traffic, the question arises – what technique will be important for you to use for on page SEO?
Include these On-Page SEO Tips in Your New Strategy:
1. Optimize Your Site Page Around One Keyword or Topic
Back in the days when keyword “stuffing” was acceptable are gone, however you need to keep your site pages optimized around a central idea and keyword. It is necessary for Keywords to appear in on-page elements like – page title, heading, and naturally throughout the page , but one should create these items for humans, not search engines
2. Remember that Keywords Are Important But Not Verbatim
In 2014, Google annouced that their own paid search services, would not rely on exact match keywords but on a co-variety of a keyword, it is very likely that the same is true of Organic Search. There is no need for Keywords to be the exact same variation as shown in the keyword tool. For example the keyword- “inbound marketing tactics”, is the same as “inbound marketing tactic” in singular form according to the new strategy of Adword. Also, if a person searching for something misspells, Google will continue in helping them find the website despite the variation of the keyword optimized on your site.
3. URL Structure Should Be Short, Descriptive and Help to Categorize Your Website
A URL is the 1st thing a search engine uses to determine page rank. This is why it is important to make the URL crawl friendly. This can be done by Keeping URL short (also useful for user experience), so that it aligns to the page’s topic and keyword, and additionally ensuring that URLs help you to categorize your site pages.
4. Optimize Page Titles
In order to display a page in search results, a title tag is used by search engines. This can be found at the top of your browser. The function of Title tags is to let search engines & searchers know what the page is about. It is advisable to keep title tags under 55 characters & try to drive people to click with compelling copy. You should also put keywords or topics towards the front of the title.
5. Utilize Proper Heading Tags
The function of Heading tags should be to clearl tell visitors and the search engines about the topic of the page. A search engine is able to identify the heading when it is tagged by bracketing text in <H1> within the page’s HTML. Heading tags help in telling a search engine the importance of the content by using <H2> and <H3> tags. You can check your site’s current heading tags by viewing in HTML view.
In addition to what you should do with heading tags , you should also avoid a few things including:
1)Avoid the use of generic terms like “Home” or “Products”
2) Don’t put important information that would likely be your <H1> as an image.
6. Optimize Image Alt Text
While it is not advisable to hide your heading tag in an image, one should give search engines greater opportunities to link the website by adding keywords in the image alt text and file name.
7. Grow Natural Links
As has always been, Google continues to use quality inbound links as a main ranking factor. It is advisable to closely monitor inbound links to ensure that they are constantly growing and that the inbound links come from quality websites.
8. Increase Site Speed
Google has explicitly said that site speed matters in the search rankings. With a greater emphasis on the UX more than ever before, site speed will be a critical ranking factor. Visitors don’t want to wait, since Visitors are becoming accustomed to a faster load times. This means that the site will be left in the dust when a user must wait. There are a few important things you can do to speed up site speed:
1) Test site speed using Google
2) Overloaded web servers can slow down load times. Ensure that your web server is not over loaded.
Other things that might slow things down at times :
1) Embedded videos or media
2) use of multiple images
3) Uncompressed images to minimize pixels before uploading
7) Clunky coding
8) Use of multiple plugins.
If you suspect any of the above are causing slow load times, you can find experts to help clean up your site or minimize the use of each.
9. HTTP vs. HTTPS: Why They Matter
In order to make the internet more secure, Google now emphasizes the utilization of HTTP. websites have generally run on a HTTP, a Hyper Transfor Protocal Secure (HTTPS) will ensure that a website cannot be hacked.
10. Mobile Search Implications
Since nearly 40% of Organic traffic is redirected from Mobile devices, it should be a logical conclusion that mobile-friendly websites will rank higher with Google. To be mobile optimized, avoid making mistakes such as faulty redirects, mobile-only 404s, blocked media, and slow mobile load times.
Although at times it may appear that Google is trying to make life difficult for inbound marketers, in the end they wish to provide the best UX, which should be the goal of your website as well.