Google announced that it is now rolling out the Google Lens option within Google Image search results. Google Lens, which launched last year, is a visual search tool to help people find out more information about the images.
“Starting today, when you see something in an image that you want to know more about, like a landmark in a travel photo or wallpaper in a stylish room, you can use Lens to explore within the image.” Adding this tool to Google image search will help users get more information about the objects in the image they have clicked on.
Here’s a GIF of the Google Lens option within Google Image Search:
Google Lens has been a part of Google Assistant and Google Photos for a while. Once you view an image, you would see a square Lens icon below the image.
The object recognition technology help searchers get more information about objects within the images they are looking at. When you tap on the dots or highlight a part of the picture, a Lens panel would pop up comprising of items that resemble the objects in the photo. These are general listings of products which you can purchase, making the feature particularly beneficial if you’re shopping for items which appear almost exactly like the ones in the photograph.
Back in September Google had promised to add Lens within Google image search and now, the feature is live. Google said, “Lens in Images is now live on the mobile web for people in the U.S. searching in English and will soon be rolled out to other countries, languages and Google Images locations.”
Do SEO experts need to consider anything regarding ranking on Google Lens?
There doesn’t seem to be any schema or markups that SEO experts need to include to rank higher on Google Lens. Google Lens is just a new feature that has been added to receive additional information about the image.