In fact, it is reinventing itself as you are reading this blog right now. And so have the perceptions of people. Communication, too!
Now digital communication is so easy and it’s hardly anything to explain. It has become really very simple to make people digitally engage themselves.
Like the modes of mass media communication evolved over a period of time, so has digital media. Don’t believe us, have a look at these new concepts that hardly anyone is talking about.
- Publisher: Well, these entailed one-way mode of communication. Say for example, online news media like The Times of India, Hindustan Times, where the publisher or say the editorial board bought the news to you. They were mainly interesting in publishing content. The consumers could interact, though at a sub minimal level, with ‘letter to the editor’ and reviews. The consumer had no other way to make a change, or to say, make one feel digitally important.
- Platforms: Here comes the role of evolving media outlets like Google, Facebook, Twitter Flickr, Instagram, Pinterest, Tmblr, Blogspot and others where the consumer was allowed a more significant role. Now, one could post pictures, images and text and voice one’s opinion. We all had own our accounts and still do, interact with our circles, reach out to a larger group of people.
- Platisher: And this, in fact, is the real revolution in digital technology. A concept that is still being studied and discussed. In fact, it’s something that weaves the strength of both the platform and the publisher. A new generation of media outlets, say Zomato and TripAdvisor are experimenting with the opening up their content management system to the outsiders. After all, there are innumerable benefits of combining experts and editors with the logistics of algorithms. Now, with two-mode communication, content has changed. Both the consumers and the publishers are important now.
Thus, in a nutshell, enterprising organizations have their own way of adapting to the new waves of digital communication and they must.
So, get ahead and make the best use of your voice, at the same time, understanding what mode of content production you are becoming a part of.