There is nothing static about digital marketing, there are changes taking place in every field of digital marketing whether it is SEO, PPC or Social Media Marketing, but with regards to SEO a lot has changed during the past few years except for one thing and that is getting quality backlinks to your website, which helps in boosting the rank of your website. Higher the ranking, more the visibility on Google Search Engine Results Page. Earlier the websites used to rank just on the basis of the quantity of backlinks and not on the quality, but after the introduction of Penguin update, Google started to devaluate low-quality backlinks.
Backlinks are basically incoming links to a particular webpage. When we talk about creating backlinks, we always talk about building quality backlinks. You can track the number of your backlinks to your website with the help of following backlink checker tools.
Another way to get high-quality backlinks is to track your competition and see from where they are getting their links. You can easily find out what backlinks your competition has by using the following backlink checker tools. Keeping an eye on your competitors’ backlinks can give you an idea of what domains they are linking to their posts to and thus you can target those sources as well.
SEMRush remains a standout amongst the most famous SEO tools out there and now it has added backlink analysis feature to its collection.
It has an extensive database which is updated regularly, which allows you to check exactly your website’s backlink status.
Already it had been very useful for examining keywords both organic and ad keywords and every data can easily be obtained in a graphical representation.
You can also use it to check your competitor’s backlinks as well as their backlink comparison tool.
To check your backlinks with the help of the backlink checker feature you need to follow the following steps:
- Go to the SEMRush landing page.
- Type the name of the website, you need to analyse and hit enter.
- If you want to compare the other websites as well, just click on the tab on the left-hand corner and you can get a detailed report of all the referring IPs, referring domains and links from top level domains.
- You can download it as PDF by clicking on the Export PDF on the right-hand side.
Ahrefs is the best tool in getting the backlink analysis of your competitor’s website. It is a paid backlink checker tool but you can check out the trial version which is available for 7$ for 7 days. The standard plan would cost you around 179 $ per month.
It claims to add new features and tools every week. Ahrefs is recognized for its satisfactory consumer support and detailed analysis of backlinks and anchor text as well. The Ahrefs paid tool comes with a lot of features like Rank Tracker, Site Audit, Ranking Index, Content Explorer, Keyword Explorer and some extra tools.
You can even export all the data in a .csv file in the paid version.
Open Site Explorer (Now Link Explorer)
Open Site Explorer is a great tool form Moz and it is one of the oldest backlink checker tools and a popular one as well. If you want you can compare backlinks between different domains and you can even track who all are linking back to your competitor’s website. One flaw is that this tool is still not able to filter out the spammy links.
The tool works best if you have a paid account on Moz but the free tool is good enough to get you started with checking the backlinks of your competitors. The trial version is now available only for 30 days.
Open Link Profiler
Open Link profiler is one of the favorite free backlink checker tools for most of the users. It is a completely free tool which claims to have the largest database of the freshest backlinks and allows you to check them as well.
You can even export up to 1000 of freshest backlinks in .csv format. This feature is what sets open link profiler apart as major SEO tools like Majestic SEO, Open Site Explorer (Now Link Explorer) do not provide this feature. This tool is most likely to the best free alternative available for assessing backlinks to your website.
Buzz Sumo is a paid tool which provides comprehensive details about who’s linking to your competitors, how their content performs as an outcome of those links, and exactly what pages have been shared more frequently. Not only can you identify the links but also learn which sort of content brings the maximum links. It is one of the best tools for those who are into content marketing.
The paid version has an extra feature letting you check backlinks to your domain name or any individual page. In addition, you have the choice to export existing hyperlinks into .csv or Excel format.
Links whether external or internal are very essential for the growth of your website. Use these tools to keep a check on your backlinks and as well as spy on your competitors as to where they are getting the backlinks from.