With the brisk shift from analogue to digital, we today, are consuming digital content more than ever. Let’s not just observe, but be an active part of this digital revolution. Organizations are fast adapting to this digital revolution. You’re either are a part of it or you don’t exist at all.
With an annual growth rate of 33.5% the scope of digital marketing and career opportunities in India is immense. In the world of growth, development & technology, the program that has taken the world for storm is digital marketing.
To network, to engage, to market.
Today, any major company’s key marketing strategy is digital marketing, leaving behind traditional forms of offline marketing.
Digital marketing, also known as internet marketing and online marketing is taking a product or a service to the consumer through digital media.
According to Wikipedia, digital marketing is the, “Marketing of goods or services using digital technologies, mainly on the internet, but also including mobile phones,display advertising, and any other digital medium.
From the era of dial-up connection to soon to come 5G Wireless Systems, it’s become easier for mobile internet users to not just stay connected in the online world, but also have easy access to making digital payments, online booking, interfacing with their customers online, etc.
According to a report published by Internet and Mobile Association of India, IAMAI, the number of mobile internet users in India has reached 47.8 crore in June, 2018.
Digital marketers are thus keeping a close eye on the mobile internet market as it has opened the door to in-app advertising and other ways of online monetization.
The ever evolving market requirements have given rise to the scope of internet marketing creating an array of job opportunities in digital marketing in India.
One of the most asked questions is what are the prerequisites of starting a career in digital marketing, the answer is, none!
Online marketing has ample career opportunities to offer. Let’s discuss some of the fields of digital marketing.
Search Engine Optimization(SEO)
Search Engine Optimization is optimizing the content of your online page or website organically through a set of techniques and tactics, for it to rank better in the search engine result pages (SERP) for the desired keywords. Search engines, like Google, Bing, Baidu, etc. are becoming smarter by the minute by bringing changes to their ranking algorithms. Onpage and offpage are the techniques of white-hat SEO, approved by these search engines.
As an SEO Manager you develop the SEO strategies by doing keyword research and optimizing the online page or website, both, onpage as well as offpage.
Search Engine Marketing (SEM)
Search Engine Marketing is paying for promoting your website on search engine and their partner websites, as opposed to organic or natural search results. There are various factors based on which you can market your online page or website on a search engine, like, your bid, relevancy of the your page’s content, etc.
Social Media Marketing (SMM)
Social Media has changed the face of online marketing. Not only does it help you showcase your product or service, it also helps you target the right audiences by their interests, preferences and demographics. Social Media Marketing is a marketing technique to improve traffic and brand awareness through social media websites like, Facebook, Instagram, Linkedin, etc.
As a social media marketing manager, you are responsible for strategically driven social media- organic as well as paid content.
Content marketing managers are solely responsible for transforming a brand’s narrative to life by managing all the content for the online pages on the website, blogs, social media & search engine’s organic and paid content, email content, online publications, etc. and directly report to the digital marketing manager.
Email marketing is using email to reach your customers, prospects and subscribers. It is considered one of the most cost effective ways to achieve your online business goals.
An Email Marketing Executive is responsible for optimizing the email campaign, including copywriting, scheduling, AB testing, etc.
PPC, or pay per click advertising is the fastest way of digital advertising to get your brand out there and get the desired result. The PPC model, which includes Google AdWords, Bing Ads and Facebook Adverts, etc. helps you target the right audience to get potential customers.
As a PPC specialist, your key responsibility is to develop and execute strategies for paid search, manage campaigns and budgets, and create keyword lists, ad copy and display ads.
With 59% penetration in urban and 18% in rural India, mobile marketing is one of the most important aspect of internet marketing. Mobile marketing is the set of techniques used to target customers while they’re on a mobile device. Mobile marketing is relatively more B2B marketing than B2C. The content you want your customers to reach, be it text or rich media or emails or even your ads campaign should be optimized for mobile devices’ screen.
Digital Analytics or web analytics is analyzing digital data collected from various online sources to continuously measure, optimize and improve your customers or potential customers’ online experience, hence improving the online conversion rate. Digital analytics collects all the relevant data from different online campaigns like, SEO, SMM, SEM, mobile marketing, email marketing etc. and helps us understand our digital marketing campaign as a whole, i.e., what’s working for us and what isn’t.
As a digital analyst, you work across different products and applications conducting analysis using analytical tools, provide dashboards and reports and accordingly make changes in your digital activities.
Digital Marketing Manager
As a digital marketing manager, you’re responsible for strategizing and planning for organic & paid search, and all other digital campaigns to ensure qualified digital footfall.
You’re not just to head the online marketing team but, to provide vision and strategic planning for all the digital campaigns.
Even with abundant free and paid video tutorials, one of the major hurdles young students and professionals face is, where to start.
It’s always a smart idea to take guidance of an industry adept and get the right certifications to enhance your knowledge and that resume.
According to Payscale.com, here are some average salaries of digital marketing professionals in India (as on June, 2018)
The career opportunities in digital marketing are myriad in India. Take advantage of it’s immense scope and kick-start your career today.