The Digital marketing industry is very vast and a complex one. It becomes very important for the marketers to stay updated with the changes in the field of digital marketing as it has become a medium which no business can avoid. The earlier you start with superior strategic plans, the better you can reach the targeted audience and stay well ahead of your competitors. When it comes to digital marketing, what may have been the trendsetter last year would not be on the shelf today. Here’s a run-down of 5 digital marketing predictions for 2018.
- Influencer Marketing
Influencer marketing is a type of marketing in which more emphasis is given to the influential people instead of the target market as a whole.
While the concept of influencer marketing is not something new, its popularity is showing no signs of slowing down. Most of the businesses have not exploited the concept to its full potential.
Most of the businesses have tried the concept but have not been able to strategize it. In coming days, there will be a number of influencers in building company’s basic market strategy which in turn will increase the value of the services provided by the company. Influencer campaigns have immense capability to improve the search rank of your business and its branding as well. It increases your social outreach too.
Influencer marketing can be incredibly beneficial for the start-up brands or for those who are struggling to gain traction on the social-media platform.
- Better Audience Targeting
It is of utmost priority to see what is important for your audience. Based on their interests, demographics and previous search history, your business can directly target the people and make sure they are exposed to your message as soon as they log into accounts on their social media platforms.
When you can target your audience directly, it is very important to have customised and strategic messages to those you believe are more likely to engage in your marketing efforts and the overall brand. It not only helps you generate more quality leads but simultaneously helps increase the loyalty of your existing customers and inspires people to spread the word about your business.
In order to be successful, the marketers have to focus a lot on finding the right audience. Marketers will need to get better at matching their ad campaigns to meet the exact needs of their customers.
- End Of Pop-ups
Pop-up ads or pop-ups are types of online advertising techniques on the Internet. A pop-up is a graphical user interface display area that usually appears in the foreground of the visual interface.
Advertisers use them to get your attention, but sometimes it can be really annoying from a user point of view. The ads get activated when a user navigates to a page or moves the mouse over a particular portion of a webpage, causing the banner ad to pop up to the foreground.
Since now it is coming to an end now, the overall customer experience is going to improve over the course of time. People will be able to engross themselves more in the content in absence of pop up ads.
Google has started getting rid of pop-up ads on smartphones by penalizing the ranking of mobile sites. Visitors could expect getting rid of pop-up ads on their desktops and laptops as well in near future.
We can expect the pop-ups to be gradually replaced by better designed and less inquisitive cross-device responsive native advertisements.
Native advertising is a form of paid advertising, that matches the frame and function of the platform upon which it surfaces. In a number of cases, it displays as either a video or an article, produced by an advertiser with the objective to endorse a particular product, while matching the form and function of the user experience, which would otherwise be seen in the work of the platform’s editorial staff.
According to different predictions made, 2018 is on the road to becoming the most successful year in regards to native advertising.
- Dynamic Ads
Dynamic ads are built in real-time when an ad request is sent to the server it will pull different creative ads based on the search history, likes, etc. Dynamic ads are still at a growing stage since its inception in the e-commerce industry a few months ago.
They are practically the best way to have your message perfectly constructed to the user watching the ad and it can be forecasted that dynamic ads will be an important factor in targeted digital marketing.
Advertisers work on meshing search intent signals with the dynamic social publicizing. This will enable them to effectively smaller scale focus on the gathering of people and make a significant group of audience.
With that, a considerably smoother client experience is yet to come. More conversions and incremental returns, and also better real-time viewer insights, are an inevitable result of that.
The utilization of Dynamic Ads is yet to develop and all brands who exploit that will have the capacity to create more targeted messages for their audience.
Overall, Dynamic Search ads are easy to set up with very few steps and time required. The impressive bidding strategies allow you to set the right bid for every auction and on average outperform keywords used by advertisers and your competitors.
A number of businesses have already initiated a digital transformation programme in place, with many businesses looking to launch their transformation imminently. A considerable section of organizations has no intent to implement the programme, perhaps because they feel it is not suitable for their type of business, for example, start-ups and smaller businesses.
In a nutshell, the focus is to introduce changes for the betterment of the brand and their customer relationship management. 2018 can be a very good year for your business in terms of leads, sales, etc. It’s not essential to encompass every single prediction in your marketing or sales strategy, it is all about evaluating what works best for your business.