Google AdSense has grown from strength to strength over the past 15 years and has encouraged publishers by connecting their audiences to advertisers, with the intent of keeping the net open and funding the content creators.
Google AdSense has been committed to initiatives like Better Advertising Standards and they continue to aim to make AdSense a clean and reasonable ad network. Keeping this in mind, they are already making some adjustments in the manner in which publishers monetize their new websites with Google AdSense.
What is changing?
To show ads on your new website, you need to add the website to your AdSense account. Each new site will undergo a 2-step verification process which assesses that whether you are the owner of the website or at least you must have access to make changes in the content. The procedure also reviews your website for compliance with all the AdSense Program policies.
Following the completion of website review, your website will be marked as “Ready” and you’ll be able to begin showing ads on the website.
If Google has not approved your website, then it is going to be marked as “Needs Attention”. The website owner then has to rectify the problems and reapply for publishing the AdSense ads.
Google AdSense is renaming the My Sites tab to Sites and they are moving it further up the tab so that users might not face any difficulty in finding it. At present websites you are monetizing should automatically appear on your website list and can be easily accessed by just clicking on the new Sites tab. If you would like to add more websites, you will have to add them to the list.
How will this change affect its partners?
For most of the AdSense users, the sole change is going to be the new Sites tab, but for a few of you, they might request help to find them the proper ad code once you add a new website. If they need your help, they will reach out through email and inform you once you sign in to your AdSense account.
Google is making these changes to strengthen the quality of AdSense.