Google does support emojis in search results, but it’s entirely up to them when to filter them and when not to.
The topic of emojis filtering out in search results came up during an interview with John Mueller who is a Senior Webmaster Trends Analyst At Google.
A website owner was worried about emojis not displaying when a search was performed, even though he claims that he added it to his website’s meta description.
Googlebot appears to have started picking up on the brand new meta descriptions since it is displaying the complete meta description but not the emojis.
The website owner was especially frustrated by the fact that the emojis of his competitors are being shown meta descriptions, but not on his when a search query was performed.
Then what can be the issue here?
Mueller states there are two different sides to the issue stated above.
Google does support emojis in its search results, but they will simply be displayed with the meta title or description only when it is considered relevant to the search query made by the user.
Mueller stated a few examples as well as to why Google might not show emoticons in meta title and meta description of a web page.
Reasons why emojis could be filtered out:
- They are considered misleading.
- They seem too spammy.
Website owners must also be aware of the fact that Google doesn’t always display the exact meta titles and meta descriptions provided by you for different web pages.
Search Engines may throw up results differently based on the manner in which the search query was made.
So now you can understand the fact that emojis are showing up for only a few searches made but not for all.
With all that said, there is nothing wrong in using emojis in the meta titles and meta descriptions of different web pages, but you cannot expect them to be shown 100% of the time.
You can listen to the complete question and answer session in the video below: