How to Monetize your Website?

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After creating a website which is attracting a lot of traffic, what is next? It’s time to turn your website into monetary income!

Now how can you get that cash inflow? There are various ways by which we can earn money through our website.


Google Adsense

Google Adsense is one of the most renowned ways of earning money online. It is a free, simple way to earn money by placing Google display ads on your website.

Once you get Google Adsense approval, you create the ad spaces on your website by creating these ad spaces on Adsense and placing the generated code on the location you want the ad on your website.

With Adsense, you get to decide the categories of ads you want to appear on your website as well as the look and feel of the ads to match your website.

Google will handle the rest for you by matching advertisers and placing their ads in your ad spaces.

You get paid every time a visitor clicks on your ad.

Amit Aggarwal from Shout Me Loud earned a whopping 31 lakh Rupees from 2009 to 2017, solely via Google Adsense!


Sell Ad Space Directly

Want to be independent of Advertising Exchanges? Then this is your answer.

You can directly contact advertisers willing to sponsor ads on publisher websites and place their ads on your website. Even though this approach might be a bit tedious, but it is the best if you want to cut down the middlemen and can also earn you higher revenue.

You can either charge them a flat fee per month or get paid on the basis of the number of impressions their ads receive on your website. For instance, you quote a price of $4 per 1000 impressions (or $4 CPM) and your website attracts 200,000 visits in a month, then you would potentially earn $800 in a month from a single banner ad.

You would also need to provide some statistics about your traffic like age, gender, interests, etc. Afterall, an advertiser would like to reach its target audience.

Selling ads on your website is all about the traffic.


Tip: If you are planning to monetize your website through direct selling, then you should prefer making a topic-specific website or a niche website.

An easy way to find advertisers is by visiting websites similar to yours and see who is advertising on it. Then you can approach these brands individually


Affiliate Marketing

Affiliate marketing is a type of referral marketing, where you get a commission for promoting someone else’s products on your website. You recommend or refer a product to your visitors, if your visitor purchases the product through your affiliate link, you get paid a commission for every sale. Therefore, affiliate marketing runs on a revenue-sharing model.

There are 3 parties involved in this system, namely, the merchant who is the seller of the products, the affiliate who is the middleman who promotes the products to its website visitors, and the consumer who ultimately purchases the product.

Many people wonder how does the merchant keep track of which affiliate is bringing in the sale? This is done via a special URL. The merchant generates a special URL for every affiliate which does the source tracking of the customer.

Where can you find Affiliate Programs?

Here comes the role of an Affiliate Network. Affiliate Networks are platforms where affiliates and merchants can easily meet.

In most case, these affiliate networks are free of cost.

monetize website via affiliate marketing

Some examples of Affiliate Networks are:-

Start Selling Products on your website

Creating your own products requires a lot of time and effort. This might not be the easiest way compared to the rest on this list, however, it has the potential to bring in a lot of money in the long run.

If you have a considerable amount of traffic, you can start selling different types of products on your website

  • You can sell your own branded products if you have a commendable fan base. For instance, you can sell products like T-shirts, books anything that is physical in nature.
  • Or you can create digital products like e-books!
  • Selling something which is not physical in nature like providing consulting services, educating online on various topics that are your forte.
  • You can convert online fan base to offline customers by organizing a live seminar, shows, lectures or events..

           For example, if you paint, you can invite them to attend painting events or even purchase them!


Sell your website

In today’s digitized world, there is almost always a buyer looking to purchase a website with tons of traffic and if it is running ads on it, then even better!

How to go about it?

Firstly, decide a price for what your website is worth. .You can sell it at a figure of two to three times yearly revenue, keeping in mind that if the new owner of the website runs the website, he can recover the cost easily.

Then comes your selling plan. The strategy here would be to show your website traffic statistics. You can show the buyer how many unique visitors does the website get, growth rates in traffic, the number of sessions and the amount of time people spend on your website, the keywords your website ranks for, popular traffic sources etc.

Flippa is the most popular website market online.

These are the most common ways of making money through your website traffic. Get your hands on turning your traffic to money now.

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