Website designing has always been the mystery to those who are out of the digital marketing industry, but as long as the clients like it they assume it to be subjective so overall it’s good.
As assumed by most of the Web Designers as long as they stick to a few H1 and H2 tags, Meta descriptions and Alt attributes, their work is done. Every Seasoned SEO professional knows that it isn’t that much effective as it is assumed by most of the most of them. Your real work begins when your web design is done.
In the Article, we have pointed out 10 mistakes we make in our Web Designs
Mistake1: Failing to set Scalable goals and measure the results.
If you have no idea where you are going, then how can you choose your path. Without setting Measurable goals and measuring your results, you cannot set the design of your website.
We come across many clients, who always want to be on the top of their industries but without setting any particular goal or mission. They keep changing their campaigns and wastes their money, time and everything and never gets any progress. The most common fault of the ventures in these days is the lack of goal specification. The less specific about your goal you are, the higher chances of failures you’ll have.
If you have a specified goal, it’s easier to decide whether a particular decision will lead you to a better chances of succession or not.
So, what exactly would we call as a GOAL?
It constitutes of two things basically, Specific and Measurable.
Let’s just have some example of such defined goals.
- Raise additional revenue $5000 with the current traffic of the website.
- Raise the page views by 10%.
- Work on the bounce rate and decrease it by 15-20%.
- Improve the conversions by 17%.
- Work on the organic traffic sources and have an increase from their by 50%.
This would require the Tool of Google Analytics, Webmaster. But a smart Marketer would also measure the other digital marketing sources such as Social media, Email metrics, Adwords and etc. and to make these results quantifiable according to your need; you also need to compile all the Data in a report. So that it could be easily analyzed.
You could also consider your data according to the given points below.
- Revenue by Channel and campaign.
- Customer retention rate.
- Conversion process
- Cost per Lead.
- Ratio of conversion.
- And average value of the customer.
The better data you have, the better decisions you’ll be equipped to make.
Mistake 2: No Proper Testing of all design elements.
It’s the most general problem which we have witnessed throughout the time, that a website looks gorgeous on the desktop screens but often degrades when viewed through mobile device. Since the themes have become responsive with the time, but we still have a long way to travel as all the design elements of our websites doesn’t go along every time.
When a website is being designed we should be testing it several times and in different rowers and screens to be assure of avoiding any error in user experience. When it comes out as a fine design only then we should make our website live. But the responsibility isn’t over yet, we should keep testing it again and again even after launching it publicly.
If you don’t make time to analyze the whole website time to time, you may encounter some serious issues very soon.
Basic issues to check first.
- Margin of the website.
- Font size and visibility.
- Button sizes at different screens.
- Proper sized images(within the layout)
- Color issues.
Before declaring mission complete, always try to check your website in the following browsers:
- Google Chrome
- Mozilla Firefox
- Apple safari
- Microsoft edge/Internet Explorer.
- Android devices with different screen sizes.
- Apple devices with different Screen sizes.
You could also go with the Google’s Mobile Friendly page test and it can specify the criteria to you which Google is looking for including size and touch element proximity.