What are keywords and why are they important? 7

SEO course Simply Digital

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To every business website, keywords are of great importance as keywords are responsible for driving targeted web traffic to business for free. Are you away of what keywords your website is currently ranking for online? If the keyword has been done well, then there is a good chance that your business can skyrocket.

Before the details can be discussed of what one requires to do to rank effectively for certain keywords,some people would be wondering, – what is a keyword?

Internet users are used to typing words into a search box of any search egine i.e – googole/yahoo in order to find links that are closely linked with what they are looking for. These words are called ‘Keywords’. .

Some keywords are better than others. Some keywords will get multiple searches per day, while some might be able to only land a couple of hundred. At the same time, some high trafficked keywords are extremely competitive online as multiple businesses are in the process of getting referrals & traffic from users when they are in the process of trying to get referrals while others are not.

It is of great importance to put a lot of time and thought into researching keywords. Some tools such as Google Keyword research too and wordtracker exist which will help you get ahead in your search for keywords relevant to business. These Keyword Research tools are extremely helpful in receiving insights regarding the number of users searching for a a particular keyword & the amount of competition for a keyword online.

Once keywords for business have been researched, once can develop a plan of action for the implementation of those keywords on the site. The search optimization tools in the Yola Gold Package can be really helpful for advice on adding keywords to all the important and hidden areas of your website. Let us assume that you have a website on organic chocolate & based upon keyword research, keywords to target:

Chocolate truffles

Organic chocolate

Organic dark chocolate

Health benefits of chocolate


It would make sense to create pages on your website targeting those keywords by providing relevant information to online searchers about what they are looking for.Some businesses choose to include keywords relevant to their business site domain name. This strategy works as well as long as it is inline with the brand identity you have for your website. Avoid using hyphens in your domain name such as www.travel-south-america-easy-free.com because it makes your business appear unprofessional.

It will be worth your investment if you put some thought into target keywords. With a sea of free resources available online with respect to keywords, it is an easy task to get started on thinking about ways to use targeted keywords to get qualified leads to your website’s pages.


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7 thoughts on “What are keywords and why are they important?

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