Search Engines are sites which crawl and index contents from different websites across the internet and when searched show relevant list of websites from their database depending on the relevancy and quality.
How do Search Engines work?
Search Engines first crawl or read contents of different WebPages of a site and then indexes (storing and mapping of data, keyword/s, links etc. into Search Engine’s database) the webpage’s contents. One webpage can rank on a Search Engine only after the page has been indexed by that Search Engine itself.
Search Engines re-crawls and re-indexes pages several times if required. The more frequent it re-crawls and re-indexes a webpage the better ranking that page would acquire.
How to influence to Search Engines to re-crawl and re-index site/pages more frequently?
We can influence Search Engines to re-crawl and re-index WebPages more frequently in three ways.
- Update contents (200 / 300 words) of WebPages
- Create new WebPages
- Generate links (online reputation or recommendations)
The 1st and 2nd come under the Onpage SEO and the 3rd one comes under Offpage SEO.
What are the different things to know about the link building in general?
- Quantity or number of links is important
- Relevancy of context (Domain Level Relevancy or Page Level Relevancy) is more important
- Authority of the linking source sites is the most important
What is Ethical or White-hat and Unethical or Black-hat SEO?
Doing SEO by following the SEO guidelines of Search Engines is called Ethical or White-hat SEO. And anything where we are not following the guidelines of SEO while doing it, is called Unethical or Black-hat SEO.
What is SERP?
SERP – Search Engine Results Pages
We may get 4 different lists on the Google SERP.
- Google Adwords (PPC – Pay Per Click, comes under SEM)
- Organic ranking list (Done with SEO)
- Local ranking list (Done with normal SEO + GMB + Citation building)
- Related Keywords or LSI (Latent Semantic Indexing)