Search Engine OptimizationSearch Engine Optimization

Introduction to SEO

  • What is a Search Engine & how search engines work : Crawling, Indexing and Retrieving
  • What is SEO and how it helps in your business growth
  • Types of SEO and their meaning
  • How search engines benefit from SEO
  • Parameters for evaluating SEO: Page Views, Time Spent, Bounce Rate

Social Integration

  • Branding and thought leadership
  • Google Authorship
  • Types of SEO and their meaning
  • Integrating Traditional SEO and Social Media
  • User Engagement and User Interactions

On-Page SEO

  • Keyword Optimization
    • Types of keywords
    • Using the right keywords for the correct traffic generation
    • Researching the keywords: in-depth arithmetic
    • Best Practices while using keywords
    • Tools for keyword ideas
  • Content Planning and Creation
    • Primary and secondary keywords
    • Optimizing the content with the right keywords
    • Tips for writing good content
    • Readability analysis
    • Tools for checking duplicate content
  • Meta tags
    • Importance of meta tags
    • SEO title and description
    • Open graphs and twitter cards
  • Alt Texts
    • Its Significance and utility
  • Internal Links
    • Anchor text and outbound links
    • Follow and no-follow codes
    • Breadcrumb
  • Sitemaps
    • Creation of Website’s Site Map for crawler and user
    • XML and HTML sitemaps
  • URL optimization
    • Stop words, using right keywords for URL
  • Site Speed
    • Website speed optimization
    • Browser caching, image optimization, code optimization


  • Introduction to rich snippets: structure data, rich cards and Data highlighter
  • Different formats of markup: Microdata, RDFa, JSON-LD
  • How to integrate markup in your site

Off-Page SEO

  • Concept of Page Rank, Domain authority and page authority
  • How to increase your Page Rank and page authority
  • Use of back links
  • Link Juice, Link Building and their importance
  • Social share Web 2.0
  • Google local listing and business reviews
  • Search engine submission
  • Types of link submission e.g. article, PDF, classified, forum etc.
  • Blog out-reach, Sky scrapper method, Moving Man Method, CTR Magnet Method

Local SEO

  • Keyword rich domain, Branded domain
  • Website structure
  • Citation and citation authority
  • Content syndication

Webmaster Tools

  • What are site links, URL parameters
  • Search Analysis: analyzing your performance on Google search
  • Types of Crawl errors and how to fix them, robots.txt tester


  • Tips for using SEO promotion techniques
  • How to select the right plug-in for word press and other CMS
  • Top tools to evaluate SEO performance
  • Assignments


Our Corporate Clients


Benefits of Search Engine Optimization Course

  • Reach of Search Engines: With more then 1 billion monthly unique visitors, Google is the most visited online platform. There is no way you can ignore Search Engines in your Digital Marketing Campaigns.
  • Search Engine Generates Intent Oriented Traffic: Search Engine allows business to target intent of online users through keywords which makes it very relevant for business objectives like Lead Generation, Online Reputation Management etc.
  • Organic results generates 15 times more clicks: Whether you should care about organic results or paid results, actually it depends on the type of business. The research by GroupM UK and Nielsen suggests that on search engines, users click on organic results on Google and Bing by a margin of 94% to 6%.
  • Long term returns for content investment: Unlike Social Media where content shelf life is few hours, Content is optimized for Search Engines which continue to generate search traffic for years.


Simply Digital has really made digital marketing SIMPLE. The content is Comprehensive and of great quality. Engaging and interactive faculty. It works to your advantage only if you follow through and are able to practice it for real.

Ankur Chaudhary, IIT Kanpur, Founder- Goalwise

One of the finest digital marketing institutes with finest faculty. An undivided attention from the faculty, hands on experience, and time to time sessions from industry mentors make the learning more exciting.

Vicky Thakkar, Percept Media

The course has helped me understand the nuances & grow my knowledge of Digital Marketing, passionate & enthusiastic trainers made classes fun & enjoyable.

Satish Tooriya, Omnicom

Rating : Star out of 5 | (4.7/5 based on 232 reviews) | Read reviews

     What is a Search Engine?

A search engine is the tool which helps you to locate information on various websites when you search online. Search engines aim to provide most relevant and high quality content to the people searching the internet. The most popular search engines are Google, Bing and Yahoo. These search engines, in order to provide authentic content, use softwares called spiders or robots that crawl on each URL for any updates made on your website to verify and rank your page based on its content.

Understanding Search Engine Optimization (SEO) & benefits from SEO training Course

Search Engine Optimization (SEO):

It is the process of improving visibility of your website through the use of different tools. SEO optimizes the web pages of your website to make them relevant for the search engines. Google alone processes over 50,000 search queries every second on average which translates to over 3.5 billion searches per day worldwide. It therefore becomes crucial for your organisation to be at least on the top 10 pages of the search engine to garner results.SEO of your website helps in getting your web pages listed naturally on the top search pages. Your website is your virtual showroom. It is essential to showcase your products strategically so that your customers can view them easily while searching online. SEO assures the online visibility of your products by improving your website rank through various techniques.

Relevance and benefits of a SEO training Course:

SEO training course is an extremely helpful tool which equally benefits business owners, bloggers, copy writers, journalists and work at home mothers. A good SEO training institute empowers you to manage your website’s ranking on various search engines through search engine optimization tools. Under the right mentoring you could learn

  •  the art of using the right keywords
  •  structuring your website
  •  writing and upgrading your content regularly
  •  to be on the top of the pages of search engines.

Joining a Search Engine Optimization Training Institute is a better option than merely uprising yourself through downloading the free information available online because:

  • A training institute gives you the factually correct theoretical as well as practical knowledge of the subject.
  • Training institutes guide you to use honest SEO techniques and high quality content for better SEO results. The online information on SEO is good to have and could be read for additional knowledge.
  • They keep your organization abreast with the latest changes and help in a deeper understanding of the SEO tools through one to one interactions.

SEO Career Opportunities

The marketing spend of organizations have changed drastically in recent times. Digital Marketing has grabbed a larger chunk of the media budget, leaving the smaller part for the traditional media such as newspaper, TV etc. with the shift in focus to digital, career options in this field have also gone up. SEO enjoys a premium place in this divide and many job opportunities are now available in this field. The fact that Google and Microsoft have international certification for digital marketing gives a clear indication that SEO is the big thing and holds a promising future. After the completion of your SEO training you could either start your own SEO company or be a part of any agency or digital marketing company. To work as a freelance SEO consultant is another option that you could explore where you could work on various projects for more than one company at the same time.  

Connect with us

Speaker Profiles
Varun JaiswalVarun Jaiswal

Digital Marketing Manager at MajesTECH Technical Services Pvt Ltd. Marketing Analyst at Social Cloud Ventures Pvt Ltd 8+ years of experience in digital marketing. Done Internet marketing for top brands like snapdeal, myntra, flipkart, fashionandyou, jabong to name few.


Young brain from IIT Kanpur highly skilled in Search Engine Optimization and Webmaster. Pooja has the ability to think 'out of the box' to push the website to top of the SERP. Pooja is proactive, result oriented, responsible and technically sound trainer and she is always ready to put all her energy and time to train people for digital marketing. She has an exceptional troubleshooting and analytical skill in recent SEO technologies.

Up Coming Batches

Weekday course

Tuesday - Friday

  • 11:00am to 1:00pm
  • 2:00pm to 4:00pm
  • 4:00pm to 6:00pm
  • 6:00pm to 8:00pm

Starts every 2nd & 4th Tuesdays

Weekend course

Saturday - Sunday

  • 10:00am to 1:00pm
  • 2:00pm to 5:00pm

Starts every 2nd & 4th Saturdays

One-day course

Sunday only

  • 10:00am to 2:00pm
  • 2:00pm to 6:00pm

Starts every 2nd Sunday

Video Testimonials


Our Certifications


Google Adwords Certifications

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.


Google Analytics Certification

The Google Analytics exam is designed to test your knowledge of digital analytics best practices and the Google Analytics platform. Passing the exam is required to earn a Google Analytics certificate.


Facebook Blueprint Certification

Blueprint Certification provides digital advertising professionals with a currency that will allow them to differentiate themselves in the job market.