Welcome to your PPC Quiz this paper consists of 15 questions.

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Which of the following items is NOT a component of Quality Score?

Which approach to bidding is best suited to maximize profit?

An ad with the keyword “cheap chocolate”(in quotations) would run on which of the following search queries?

What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?

How can you see if people are searching for your services during the early morning and evening hours?

I want my ads to show on certain sites across the internet, then I should add these websites as:

How to calculate conversion rates for an ad?

The formula to calculate CTR is:

In a Reach and Frequency report, "Frequency" is defined as the:

If you have a small business which provides services to a particular area of the city then which type of location targeting you should prefer?

To indicate a keyword as an exact match, which of the following should be used?

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

You can use audience targeting to show your ads to:

The keyword insertion code in an ad's headline reads: "Buy {KeyWord:Books}." The related ad appeared when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "gardening books." In this example, how would the ad's headline be displayed?

What is the CTR of an ad that has 30 clicks and 1,000 impressions?