Welcome to your PPC Quiz this paper consists of 15 questions.

Name Email Phone Number

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

The keyword insertion code in an ad's headline reads: "Buy {KeyWord:Books}." The related ad appeared when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "gardening books." In this example, how would the ad's headline be displayed?

How can you see if people are searching for your services during the early morning and evening hours?

An ad with the keyword “cheap chocolate”(in quotations) would run on which of the following search queries?

Which approach to bidding is best suited to maximize profit?

To indicate a keyword as an exact match, which of the following should be used?

How to calculate conversion rates for an ad?

In a Reach and Frequency report, "Frequency" is defined as the:

I want my ads to show on certain sites across the internet, then I should add these websites as:

What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?

You can use audience targeting to show your ads to:

The formula to calculate CTR is:

What is the CTR of an ad that has 30 clicks and 1,000 impressions?

Which of the following items is NOT a component of Quality Score?

If you have a small business which provides services to a particular area of the city then which type of location targeting you should prefer?