Welcome to your PPC Quiz this paper consists of 15 questions.

Name

Email

Phone Number

How to calculate conversion rates for an ad?

In a Reach and Frequency report, "Frequency" is defined as the:

To indicate a keyword as an exact match, which of the following should be used?

What is the CTR of an ad that has 30 clicks and 1,000 impressions?

If you have a small business which provides services to a particular area of the city then which type of location targeting you should prefer?

The formula to calculate CTR is:

How can you see if people are searching for your services during the early morning and evening hours?

Which approach to bidding is best suited to maximize profit?

What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?

You can use audience targeting to show your ads to:

An ad with the keyword “cheap chocolate”(in quotations) would run on which of the following search queries?

The keyword insertion code in an ad's headline reads: "Buy {KeyWord:Books}." The related ad appeared when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "gardening books." In this example, how would the ad's headline be displayed?

Which of the following items is NOT a component of Quality Score?

I want my ads to show on certain sites across the internet, then I should add these websites as:

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it: