Welcome to your PPC Quiz this paper consists of 15 questions.



Phone Number

If you have a small business which provides services to a particular area of the city then which type of location targeting you should prefer?

In a Reach and Frequency report, "Frequency" is defined as the:

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

How to calculate conversion rates for an ad?

The keyword insertion code in an ad's headline reads: "Buy {KeyWord:Books}." The related ad appeared when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "gardening books." In this example, how would the ad's headline be displayed?

I want my ads to show on certain sites across the internet, then I should add these websites as:

What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?

An ad with the keyword “cheap chocolate”(in quotations) would run on which of the following search queries?

You can use audience targeting to show your ads to:

How can you see if people are searching for your services during the early morning and evening hours?

Which of the following items is NOT a component of Quality Score?

What is the CTR of an ad that has 30 clicks and 1,000 impressions?

Which approach to bidding is best suited to maximize profit?

The formula to calculate CTR is:

To indicate a keyword as an exact match, which of the following should be used?